In Great Barrier Reef David Attenborough recently made a record-breaking dive in a state-of-the-art submersible. ‘Your instinct is to hold your breath’, he said, as the sea closed over the clear dome of the submersible at the start of the descent.
To make real, lasting improvements in anything we do, it’s not enough to be an expert in our field of activity, we also need to understand and apply the System of Profound Knowledge. W Edwards Deming initially developed this framework in relation to management of organisations, whether they deliver products or services, in private, public or third sector.
As an Improvement Advisor, I learn every day of the impact that an understanding of Profound Knowledge can have on improving health and social care, and other public services.
So why talk about it here? It can be applied to any area of our lives. To the daily school run; to losing weight and maintaining weightloss; to managing the household budget; to the kids’ bedtime; and yes, to swimming.